Book, Media/Impact, An Introduction to Mass Media
Review: 5 - "A masterpiece of literature" by , written on May 4, 20020
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Book, Media/Impact, An Introduction to Mass Media
Book, Media/Impact, An Introduction to Mass Media
Book, Media/Impact, An Introduction to Mass Media
Book, Media/Impact, An Introduction to Mass Media
Pak Manifesto Enterprises

Book, Media/Impact, An Introduction to Mass Media

Available:In Stock
Explore the powerful influence of mass media with the 'Media/Impact: An Introduction to Mass Media' book. This comprehensive guide offers an in-depth introduction to the world of mass media, covering topics such as media history, media theories, media effects, and media industries.
Rs. 2,995 Rs. 3,495
PRODUCT DETAILS:
  • Language: English
  • Paperback: 448 pages
  • ISBN-10: 9781305580985
  • ISBN-13: 978-1305580985
  • Item Weight: 2.1 pounds
  • Reading age: 1 year and up
  • Dimensions: 8.25 x 0.5 x 10.5 inches
  • Publisher: Cengage Learning, 12th edition (January 1, 2016)
  • From media history to today's rapid-fire changes, MEDIA/IMPACT: 
  • AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. 
  • Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. 
  • The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. 
  • It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends in the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.  
PACKAGE CONTENT: 1 x Book
PRODUCT DETAILS:
  • Language: English
  • Paperback: 448 pages
  • ISBN-10: 9781305580985
  • ISBN-13: 978-1305580985
  • Item Weight: 2.1 pounds
  • Reading age: 1 year and up
  • Dimensions: 8.25 x 0.5 x 10.5 inches
  • Publisher: Cengage Learning, 12th edition (January 1, 2016)
  • From media history to today's rapid-fire changes, MEDIA/IMPACT: 
  • AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. 
  • Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. 
  • The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. 
  • It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends in the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.  
PACKAGE CONTENT: 1 x Book

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