Customer Relationship Marketing: Theoretical And Managerial Perspectives
![Customer Relationship Marketing: Theoretical And Managerial Perspectives]()
![Customer Relationship Marketing: Theoretical And Managerial Perspectives]()
![Customer Relationship Marketing: Theoretical And Managerial Perspectives]()
![Customer Relationship Marketing: Theoretical And Managerial Perspectives]()
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Customer Relationship Marketing: Theoretical And Managerial Perspectives
Available:In Stock
- Product SKU: 9781944659745
Rs. 6,930
Rs. 9,000
Publisher's Synopsis
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'
Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer Research
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:Number Of Pages : 364
- Publisher : WSPC (US) (December 7, 2020)
- Language : English
- Paperback : 370 pages
- ISBN-10 : 1944659749
- ISBN-13 : 978-1944659745
- Item Weight : 2.1 pounds
- Dimensions : 8.5 x 0.84 x 11 inches
Publisher's Synopsis
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'
Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer Research Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows: Number Of Pages : 364- Publisher : WSPC (US) (December 7, 2020)
- Language : English
- Paperback : 370 pages
- ISBN-10 : 1944659749
- ISBN-13 : 978-1944659745
- Item Weight : 2.1 pounds
- Dimensions : 8.5 x 0.84 x 11 inches
